Tuesday, 14 August 2007

Starting Points

I think one of the hardest things we come across in daily life is beginning something- to write that first line, pull a pencil across the page, open that book, pluck up the courage to do it first… As you can see, these are a few things I have been grappling with for the past month since I started this blog!

But thinking about beginning things actually led me to a small mind map called 'Starting Points' and there are two things that I would like to discuss here. Firstly, that design offers us a great place to begin, and secondly, that this place is exactly the reason why I am a designer and why I am here.

I believe that all designers have their different reasons for being. Mine simply has to do with people. And this is, most often, my starting place when embarking on a new design project. Asking, observing, empathising, enquiring, experiencing… I’ve always been curious about people.

In our rapidly advancing world of tangled, networked, complex and complicated technology, communications and things, I find comfort in design for its ability to remind us, and draw us closer to what has and always will matter, and that is people.

For design, problem-solving is about putting people at the centre, not products and/or technology. This is one of the many unique things that design offers us, that is, if we so choose to go forward with it in this way.